Having written out your 1.USP and 2. Your problem/solution statement...
3. Now write another sentence that explains the
key points of how you deliver your solution. Your statement should be a very
brief summary of the key features and benefits of what you are selling.
For example:
“By writing the blog posts for them, I free up their time to focus
on other parts of their business”.
This isn’t a sales pitch, which would just
turn off someone that you met in an elevator. It’s a summary of why your
solution actually works. It shouldn’t give a person all the details of your
business. Instead, it should create an opening for more questions from the
other person. In other words, it’s a great way to get a conversation going.
4. Put it all together
Now that you’ve written
the basics of your elevator speech, it’s time to put it all together.
- Practice saying it out loud
- Add other details to make your speech sound natural.
- Try it out on someone else and get their feedback and reaction.
- Remember to time yourself to make sure your “little” speech doesn’t take more than about a minute.
- Take the time revise and revisit your elevator speech frequently, especially as your business changes.
Creating your own individual elevator speech
is far more important than most people ever realise. You never know when you
will meet someone that can be a help to you in your business, or who is a
potential customer. This is the one liner you can use with friends who have no
idea what you do or with business colleagues you meet at a conference “in the
elevator”. It is your pathway to opening the door to a new business
relationships.
Some tasks now…
You’ve read how to craft your USP and turn it
into an elevator pitch. Craft one for your blog. The wonderful thing about the
elevator pitch is it helps you market not just yourself but also your blog,
your ebooks and other aspects of your business.
Good luck!
Malcolm
