Tuesday, 17 March 2015

The Secrets about Lead Generation.






Do you know how to generate great leads for your business? 

Have you mastered the basic principles of lead generation? 

If so, you can still benefit from the advice you are about to read. 

If not, you need to understand these techniques so that you can start to boost your sales.

Getting started


When using digital advertising, try creating landing pages for prospective leads. 
A landing page targeted to match the advertisement driving the traffic, 
will show better results than being driven to the business site. 

That is because your visitors get to see precisely 
what they wanted to find. 
If you place a contact form on that page, it will certainly help generate leads.

Test a small market sample if you are trying to generate leads 
in a new way or area of consumer spending. 

While online marketing can be very economical, 
you don't want to waste a lot of resources on something that's going to go bust. 
Test a sample and if it generates a few leads, go for it! 
Otherwise, simply live and learn and move on.

Always seek validation of lead information. 
Verifying real-time information for a lead is important. 
If you take the time to make sure that 
you have a good phone number, post code and/or email, 
you can ensure that the lead you have is strong. 
Not doing so can waste a lot of your time.

Consider throwing a neighbourhood party 
to let your neighbours know what you're up to. 

For example, if you're an internet marketer, 
sponsor a street fair and let the businesses there 
know you can do the same for them.

Don't forget your website! 
Many people create a site and then just leave it, 
believing that "if you build it, they will come." 

They won't unless you actually put some effort into it. 
Create a blog and update it frequently, 
or add new content as often as possible to the site itself.

Honesty


Remember that people respect honesty more than hype, 
so when you try to generate more leads, 
leave an open and honest offer on the table. 

Adding bells and whistles just makes 
you look like a generic salesperson 
who will do whatever it takes to get people to buy. 

Generate leads with a quality presentation and you gain permanent customers instead.

Offer


Make an offer to potential leads that is hard to refuse. 
This can be a discount, a give-away, 
or some source of information that they've been dying to have. 
It needs to be relevant to them, 
or else you'll never get them to respond. 
Try a few different things to see what works the best.

Remember the buying process of your consumer 
when you try getting more leads since it can greatly affect your results. 

A potential customer will most likely want to research 
the information about the product to gain 
additional knowledge before making their purchase decision. 

If the offers and content you provide cater to this cycle, 
it is possible for you to influence them to purchase from you!

Summary


This article has shown you about effective lead generation, 
but there is still more to learn. 

The more that you know about generating great leads, 
the better off you will be. 

Start using these tips today, 
and you will start to see the results you want before long.















Images courtesy of: http://www.freedigitalphotos.net/ 

As always I wish you success in all you do.



PS Please leave a comment and share your experiences.




1 comment:

  1. Malcolm thanks for sharing your article on how to create online leads. Yes creating a capture page and having follow up messages is key to engage with your potential clients.

    Thanks for sharing your tips,

    David Ingham

    ReplyDelete