Some more ideas to
attract and keep Customers:
Press release: If you’re proud of what you do, tell people
about it! It needs to be newsworthy so look at what type of news is published
and adapt your news accordingly.
Product grid: Have a grid showing your products and
services and a list of your top customers to make sure people know what you do
and for whom.
Product range: As above but this time a complete list of
your products and services so your customers can see the range and choice
available.
Product samples: Do you / can you provide free samples of your
work?
Professional groups: What groups are you / should you be a member
of? Groups are a good way of meeting like-minded professionals and keeping an
eye on the opposition!
Promotional gifts: Create freebies that get attention and keep
your customers, and potential customers, aware of your business.
Radio: Get to know the local station(s), the presenters and programmes that
deal with local interests; local radio is a great supporter of small business
in the area, so use it!
Rapport: An essential part of customer relations is putting people at their
ease, and it is often neglected. A skill you should work on!
Referrals: The most precious of all introductions! Do you have a system, do you
ask? If not begin today!
As always, try these
suggestions for your business, after all what’s the worst that can happen?!
More next time!
Malcolm
Malcolm
