Last time I finished
with the importance of Referrals, today we start with…
Relationships: If you are not in the relationship business
you should be! People work with and buy from people they trust, so start
building those relationships now!
Respond: You need to respond to enquiries, complaints and questions as quickly
as you can! Today communication is instant and so is moving to another supplier
if people don’t get back!
Social networking: There are many sites available to use for
promoting your Business; amongst the most useful are LinkedIn, Twitter and
Facebook. Try them.
Strapline: A single memorable sentence which sums up your uniqueness; display it next
to your logo for most impact.
Testimonials: Always ask for feedback and use it to
encourage potential customers to your Business.
Up-Selling: Give your customers the opportunity to buy a
bigger or different version of the product or an enhanced product. Every time
you buy someone will try to sell you more so why not do it too?!
Website: Keep it up to date and attractive to customers as it can be your most
powerful selling tool!
You Tube: Create an account and your own Channel to sell your expertise!
Yourself: Remember you are the best sales tool for your Business, so work on
yourself and develop and hone your skills to that end!
Good Luck!
Malcolm
