How to market your articles.

Do you get tired of pulling your hair out 

trying to figure out the magic to marketing your articles? 

If so, you are part of a large population that just needs 

to look a bit closer at the resources that are provided, 

and to learn more about article marketing's ins and outs.

Start with these tips to get a good idea of it all.

Begin here.

To help bring more traffic to your blog, 

make good use of your tag cloud. 

Be sure to tag each post with relevant and popular keywords 

so that visitors can easily find what they are looking for. 

The easier your blog is to navigate, 

the more traffic you are going to get.

Publicise your articles on social media sites 

and everywhere else you can. 

Promote them in your blog and newsletter, 

and make sure everyone knows where to find your articles. 

The more people that read and share your articles, 

the more visitors, and hopefully buyers, 

you will have to your site.

Next.

No matter what you're writing about in order to market your site, 

your article never has to be over 500 words. 

In fact, you should strive to keep your articles 

at right around 400 words. 

Content is about getting the attention of the reader, 

not losing it in fluff and stories 

that just won't end. 

Save that for your Great Novel.

Over time, you will have published many articles across the net. 

Gather your best articles for an eBook 

that can be given away for promotional purposes or sold. 

If you have a good e-book, it is sure to be widely shared, 

which will lead to an increase in business.

Writing

Focus your writing on thorough explanations 

and information and include only the content 

you find the most important. 

If your article is longer or shorter than you originally intended, 

that is allowable. 

Keep content heavy, and your word count will not matter as much.

Blogging

If you are going to use micro-blogging sites 

to promote your business, 

be sure you understand their function 

before you start posting. 

If you fail to follow the etiquette 

and usage of the format, you could do more harm 

than good to the reputation and online presence of your business.

Start a blog. 

Blogging can be an effective means 

to draw attention to your website - 

especially if you have something worthwhile to say. 

Start a blog and leave reciprocating links 

on your website's main page. 

You have nothing to lose by doing this 

and, potentially, a great deal to gain.  

That’s it. 

These tips could be a great source of getting 

over anxiety and misunderstanding 

of article marketing and how it works. 

You could get great and profitable results 

from using these techniques, 

but you have to be ready to learn 

all you can as you proceed 

to remain ahead of the game.

Images courtesy of: http://www.freedigitalphotos.net/ 

As always I wish you success in all you do.

Malcolm

www.one4onegold.com

PS Please leave a comment below or ask a question.

Want to find out more? 

Do You Have Issues With Public Speaking?

Do you have any experience in public speaking? 

Can you get through it? 

Many people are afraid of speaking in front of an audience. 

I have written some ideas to help you.

If you use these ideas 

it should help you become a better speaker.

Getting started

Feeling nervous before speaking in public is very common. 

To help overcome the fear of speaking in front of others 

practice the speech you will be giving several times

in front of your family. 

This will allow you to work out any kinks in your speech. 

Additionally, this will give you the chance 

to speak in front of others.

Look Right.

The way you look can determine how well you do 

at public speaking. 

If you are not well-groomed or dressed at your best, 

you are not going to feel very confident with yourself. 

If you don't feel good about yourself

it may cause you more fear 

and could mess up your whole speech. 

So, be sure to look your best!

Preparation.

Prepare in advance the best that you can before a speech. 

Know exactly what you are going to say. 

Support as many of your statements as you can with research. 

Write down what you want to say. 

Also, memorise the opening, when you are at your most nervous, 

so you look professional while speaking. 

Being prepared will give you the confidence 

you need to be an effective public speaker.

Be as familiar as possible with your material. 

Even when memorising a speech, 

you should know the figures, facts and stories, 

that relate to your topic.

Stories

You can become better at public speaking 

by telling a story.

Give a brief description of your story beforehand. 

The story needs a defined beginning, middle, and a clear ending 

for the best communication of ideas. 

Base your story on something that happened in real life.

Remember, facts tell but stories sell!

What type of speech? 

The tone of your speech should depend on 

who you are giving it to. 

For instance, if your speech is work-related, 

your speech should be professional. 

On the other hand, if you are around friends 

and have to make a speech, you can be more personal. 

Base your whole speech on your audience.

The Start.

Make sure that the beginning of your speech is a moment to relax. 

Greet and address your audience. 

Then pause for three seconds. 

This gives them a chance to focus on you, 

while you get a moment to transform your nervous energy 

into enthusiasm for the material you are about to deliver.

Remember to memorise the opening!

The Length.

One key to a successful speech is to 

make it an appropriate length. 

Basically, when a speech is too short, 

you may not be giving all the information 

the audience is looking for. 

On the other hand, if your speech is too long, 

your audience may become bored 

and you may lose their attention.

Summary 

You really can speak confidently 

when in front of groups of people. 

Make use of these tips to assist yourself. 

The more practice you put into it, 

the easier it becomes.

Get feedback on your skills from others. 

Eventually, you'll be able to speak easily 

and confidently before a crowd.

Images courtesy of: http://www.freedigitalphotos.net/ 

As always I wish you success in all you do.

Malcolm

www.one4onegold.com

PS Please leave a comment below or ask a question.

Want to find out more? 

The Secrets about Lead Generation.

Do you know how to generate great leads for your business? 

Have you mastered the basic principles of lead generation? 

If so, you can still benefit from the advice you are about to read. 

If not, you need to understand these techniques so that you can start to boost your sales.

Getting started

When using digital advertising, try creating landing pages for prospective leads. 

A landing page targeted to match the advertisement driving the traffic, 

will show better results than being driven to the business site. 

That is because your visitors get to see precisely 

what they wanted to find. 

If you place a contact form on that page, it will certainly help generate leads.

Test a small market sample if you are trying to generate leads 

in a new way or area of consumer spending. 

While online marketing can be very economical, 

you don't want to waste a lot of resources on something that's going to go bust. 

Test a sample and if it generates a few leads, go for it! 

Otherwise, simply live and learn and move on.

Always seek validation of lead information. 

Verifying real-time information for a lead is important. 

If you take the time to make sure that 

you have a good phone number, post code and/or email, 

you can ensure that the lead you have is strong. 

Not doing so can waste a lot of your time.

Consider throwing a neighbourhood party 

to let your neighbours know what you're up to. 

For example, if you're an internet marketer, 

sponsor a street fair and let the businesses there 

know you can do the same for them.

Don't forget your website! 

Many people create a site and then just leave it, 

believing that "if you build it, they will come." 

They won't unless you actually put some effort into it. 

Create a blog and update it frequently, 

or add new content as often as possible to the site itself.

Honesty

Remember that people respect honesty more than hype, 

so when you try to generate more leads, 

leave an open and honest offer on the table. 

Adding bells and whistles just makes 

you look like a generic salesperson 

who will do whatever it takes to get people to buy. 

Generate leads with a quality presentation and you gain permanent customers instead.

Offer

Make an offer to potential leads that is hard to refuse. 

This can be a discount, a give-away, 

or some source of information that they've been dying to have. 

It needs to be relevant to them, 

or else you'll never get them to respond. 

Try a few different things to see what works the best.

Remember the buying process of your consumer 

when you try getting more leads since it can greatly affect your results. 

A potential customer will most likely want to research 

the information about the product to gain 

additional knowledge before making their purchase decision. 

If the offers and content you provide cater to this cycle, 

it is possible for you to influence them to purchase from you!

Summary

This article has shown you about effective lead generation, 

but there is still more to learn. 

The more that you know about generating great leads, 

the better off you will be. 

Start using these tips today, 

and you will start to see the results you want before long.

Images courtesy of: http://www.freedigitalphotos.net/ 

As always I wish you success in all you do.

Malcolm
www.one4onegold.com

PS Please leave a comment and share your experiences.

Want to find out more? 

Internet Marketing can be great for you

Your Internet business makes all its sales 

on the unseen highways and byways of cyberspace. 

If you are young, you may be quite comfortable with this. 

If you are older, this may be daunting. 

Either way, these tips can help you find 

your way through cyberspace to arrive at success.

Internet marketing Idea.

One new idea for marketing a product online 

is to include a real-time chat room on your website. 

If you, or someone, man this chat room 

at least during the busiest hours of traffic for your site, 

you are likely to see an increase in sales and traffic. 

Site visitors will feel a personal connection to your site and your business.

Internet Marketing Success

Realise that your website is not perfect. 

Many owners of sites think their site is "top notch", "amazing", 

and "not to be out done". 

Thinking this way won't lead to innovative ideas 

and improvements however, and can ultimately lead to a lack of continued success. 

Every site out there has room for improvement.

One of the keys to internet marketing success is 

keeping track of what is working 

and what could use improvement. 

You should set up tracking codes for your website, 

your advertising campaigns and the all of the links in your email marketing messages. 

By tracking your visitors at every stage of the buying process, 

you can tell at a glance, 

which promotions are the most profitable 

and which should be scrapped.

Internet Marketing Persistence

To be a good marketer on the internet, 

you must be persistent. 

This means not giving up at the first sign of failure. 

Failures can provide the most valuable lessons. 

They pave a way to show you how to do something better next time. 

If you give up too soon, 

you will miss gaining wisdom. 

Persistence will pay off.

Internet Marketing Routine

Send out free information and titbits 

to your opt-in email marketing list from time-to-time. 

When you do this, your potential customers will keep you in mind, 

and you will be able to build trust and credibility 

by demonstrating that you are not going to irritate them 

with a hard-sell routine and that you do know 

quite a bit about the product or service you are offering.

Find other businesses that you can link your business to on the web. 

One of the keys to networking your business is creating a network. 

One of the biggest ways to do this on the internet 

is to make sure you are linking to other businesses. 

This is “a you scratch my back and I'll scratch yours” routine.

Internet Marketing Gratitude

If you are able to purchase directly from your site, 

send a thank you to the customer after the transaction 

has been completed and goods have been delivered. 

This will show your gratitude towards them 

for investing their money with you, 

and can yield to future purchases 

given the appreciation that you communicated.

A website visitor who has been converted into a paying customer 

is a valuable (but fragile!) internet marketing resource. 

Such customers should be treated with respect 

and gratitude in order to encourage repeat business. 

Any "upselling" (offering additional products and services along with their purchase) 

must be handled with the greatest of care.

Internet marketing Final Thoughts.

After reading these tips, 

I hope you are more comfortable with navigating 

the vast expanse of cyberspace. 

In order to optimise your business sales, 

you will want to keep exploring: 

finding new marketplaces and websites, 

and checking on what your competition is doing. 

Internet marketing is, after all, an adventure as well as a business!

 

Images courtesy of: http://www.freedigitalphotos.net/ 

As always I wish you success in all you do.

Malcolm

PS Please leave a comment below or ask a question.

Want to find out more? 

Home Business- Getting Yourself into One

If you have a great idea just lingering around in your mind, 

you might be able to flush that idea out into an actual business. 

Sure, it's not quite as easy as it sounds, 

but people from all walks of life end up 

becoming successful business people 

by starting in their own homes. 

Here's how you can do it.

Begin here.

If you run a business from your home, 

don't miss out on tax deductions for office equipment. 

If you buy a piece of equipment, such as a computer or desk, 

that is only or primarily used for business functions, 

you can claim 100% of the cost of that item 

as a tax deductible the year it was purchased.

Get a dedicated phone line. 

This is essential, regardless if it's a home or mobile phone, 

if you spend a lot of time talking to clients on the phone. 

This expense is 100% deductible. 

If you talk to your clients occasionally, 

make a note of the calls, 

and write them off as an expense 

as long as you have back up to prove that it is a business call.

In order to be successful in terms of having a home business, 

it is very important that you like to do what you are doing. 

With that said, it is a common thing to choose a product 

or company that matches your interests. 

Like any other thing, choosing something you like 

will make you do the job better.

Entrepreneur

What kind of business do you find most attractive? 

Think about your talents, desires, interests and goals. 

For instance, you can combine your interests 

in music equipment and carpentry 

into a speaker cabinet manufacturing business. 

What is most important, is that you really enjoy what you do. 

The more passion you feel, 

the more successful you can become as an entrepreneur.

First you should explore the type of business 

which would appeal to you most. 

Assess your goals, interests, and capabilities. 

The most important aspect is that you must enjoy 

what you are doing day in and day out. 

Successful entrepreneurs are the ones who feel passionate 

about the business they own. 

An entrepreneur cannot feel passionate and driven to success 

if they do not enjoy what they do!

Success

Involve your family as a team 

and play for home business success. 

Your extroverted spouse might be eager 

to do cold calls and handle clients. 

Your daughter may be great for articles and ad copy, 

while your son could create cool logos, 

web sites and brochures. 

Above all, they must have fun.

Ensure the success of your business 

by registering a domain name and running a website. 

The site does not have to be fancy, 

but it should be easy to navigate. 

If you cannot create one yourself, hire someone else to. 

The expense is worth the extra business 

and advertising that a website provides. 

Make it easy for clients to get a hold of you 

by providing an email link on every page.

Remember.

Your home provides safety and shelter 

and a sense of comfort. 

There's no reason that it cannot provide 

the setting for a lucrative business as well. 

If you can implement the tactics 

you have learned throughout this article, 

then you will inch ever closer to being 

a successful businessperson out of your own home.

Images courtesy of: http://www.freedigitalphotos.net/ 

As always I wish you success in all you do.

Malcolm

PS Please leave a comment below or ask a question.

Want to find out more?