Are you or your company

lagging behind the competition?

Are they using social media to its fullest extent?

Do you need to catch up and overtake them?

If so, this article will help you with tips

on the many strategies you can implement

and use for your Facebook marketing

to make you and your company come out on top.

Photos

When you use Facebook for marketing purposes,

you must have a page that stands apart from the crowd.

Put up clear visuals and add some colour.

People are much more drawn to decorative

pages than plain ones.

When thinking of information to share

with your followers on Facebook,

try to keep them relevant to what is

going on with your business.

If your company sells auto parts,

you should make posts about auto parts.

Posting photos of cats or other irrelevant topics

is the quickest way to get people unfollow your page!

Videos

If you have nothing valuable to say

to your audience, do not say anything!

People do not want to visit your page

and be treated to information that

is useless and/or dated.

If you do not have anything relevant

and unique to talk about,

try sharing links or videos that are relevant

to what you do.

Use Facebook to share links to your site.

You should try writing weekly articles

or launching a video blog

so you can create more content

on a regular basis.

Your audience will subscribe to your

updates on Facebook if you create

quality content.

Make sure you mention your

Facebook campaign in your articles or videos.

Audience

Consider surfing Facebook as

your company instead of yourself.

When you're on your page, you have the opportunity

to check out Facebook as the page itself.

Do this and like pages which you think have

a similar fan base, and then

comment on those pages as well

to get your name out to an expanded audience.

Consider using Facebook advertising.

By paying for Facebook ads,

you can reach a larger audience

by targeting specific demographics.

This can get your Facebook page

a lot of attention, and that's important.

Try it out for a while and then cancel

it if it does not seem to be working.

Success

Facebook marketing works best with a defined purpose.

Figure out the purpose of your business's

Facebook page, and develop a strategy

which is built around that purpose,

and design goals that are in line with that purpose.

Aligning your Facebook marketing tactics

to a single defined goal makes success

easier to reach and easier to measure.

Make your Facebook page consistent

with your other media.

As with any kind of marketing,

individual efforts rarely pay off.

Try to integrate your marketing as much

as you can.

Try to make the look and feel,

the messaging, etc. consistent

across all platforms that you use.

For instance, your email newsletters,

Twitter feed, website, and Facebook page

should all be similar to each other.

This can boost the success of your campaign.

When it comes to business,

you always have to stay above those

you compete against.

You have to work hard to figure out

what you can do to better their strategies.

I trust this article has given you a start,

so keep learning and reading

to ensure you stay at the front

of the pack for good.

Images courtesy of: http://www.freedigitalphotos.net/

As always I wish you success in all you do.

Malcolm

www.one4onegold.com

PS Please leave a comment below or ask a question.

Want to find out more?

Article marketing is potentially a very profitable opportunity

that doesn't require going to a job

and spending forty hours a week at a desk

working for someone else.

But, as with anything,

it can be a tricky field to get into.

Read on for some of my tips

and advice that make article marketing

easier to do and understand.

Write guest blog posts

By writing blogs for others in your field,

you gain access to their readers and make

them prospective buyers of your products or services.

Remember to include a link to your site

somewhere in the article so they can

visit your site if they'd like.

Guest blogs also allow you to show yourself

as a competent voice in the field,

as well as a skilled writer.

The urge to flood indexes with copies

of the same article must be resisted.

It's true that there are many indexes where marketers

can post their articles.

Posting the same article to hundreds of directories

just makes you look like a spa**er.

If you do this, search engines will

discount your links and lower your ranking.

How To

Good article marketers know how

to strike a balance between article

quality and speed of article release.

Readers, website visitors, and customers

all have short memories.

It is vital to give them a regular stream

of fresh content to maintain their interest

and keep them aware of the products

and services being marketed.

Writing can be a good way to earn income

for your personal finances.

Using the internet to sell your writing

such as how to guides or short stories

can produce a return for a low or free start-up cost.

You can also take things

you may have already written

for school or fun to save time!

Write With Confidence

For maximum article marketing efficiency,

the experienced article writer

will complete all the necessary research

before he or she sits down to start writing.

Using reference material for quotes or figures

is fine, but the learning necessary to write

with confidence should be complete

before the writing begins.

This makes the writing faster

and keeps the article focused.

The complexity and challenge of article marketing

was alluded to earlier in this piece.

Hopefully now that you've read some ideas,

article marketing is no longer as daunting to you.

Keep what you have learned here in mind

and you can start down the path

with comfort, confidence, ease

and success.