Monday, 20 July 2015

Try A Different Advertising Platform - Use Social Media.


Social media platforms have broken through the barrier 
and created a perfect way for new or established 
businesses to reach the masses. 

It removes the boring feel of general text advertisements 
and offers interactive possibilities that will engage your audience. 

You should learn to utilise social media marketing 
to the best of your ability and find a way 
for you and your business to benefit from its popularity.

Twitter.


If Twitter is one of the components of your social media marketing plan, 
come up with tweets that are detailed 
and discuss different things. 

Create tweets that include information about your products 
and reviews of similar products too. 

If you use both kinds of tweets rather than only promoting 
your business, you attract attention 
and interest from your followers.

Facebook.


Add in "like" boxes to your Facebook page 
on your website pages; 
so that, people will like you on that site. 

Having this facility on your blog will let people 
like your page without having to navigate 
away from your site. 

The easier you make it for your users, 
the more likely people will like your page 
and increase your exposure.


Consistency.


Make consistent appearances on your social media site. 
Make sure that you write regularly, 
this will cause people to want to visit your page often 
so they can keep up to date with your posts. 

Also, make sure what you write about is relevant and factual. 
No one wants to read random information, 
it should pertain to your business.

Content.


Develop quality content targeted for social media. 
If you are just haphazard in your content, 
advertising or always mundane, 
then you are wasting your time and losing business. 

Be as concerned about your social content 
offerings as you are for the content 
on your business site.

Reciprocate.


Find bloggers within your niche, 
and leave comments on their blogs. 

The great thing about comments 
is that you can usually leave a link 
with the comment, giving readers of that blog 
a way to find your site or blog. 

While sticking with blogs with bigger followings 
is more likely to generate traffic for you, 
visitors from smaller blogs can add up as well.

Ask.


It is always important to seek out advice when needed. 
There will always be people 
who have been involved longer than you 
and can help out when things seem too tough 
or confusing. 

In time, you will find your own niche 
and master social media marketing. 

Your reward can be a Business 
that is both profitable and growing.



                                      Images courtesy of: http://www.freedigitalphotos.net/ 


As always I wish you success in all you do.


Malcolm


PS Please leave a comment below or ask a question.



Wednesday, 8 July 2015

What To Learn About Leadership.



It can be a challenge to find out about being a better leader, 
because there are so many ways you can be in charge 
of different aspect of people's lives.

To be a significant leader, you have to 
be aware of the skills needed to accomplish many things. 

These tips will help you progress on your journey towards being a good leader.

Decisions.


If you're trying to make a decision, 
you should try to get input from your team. 

Your team may be able to help you 
find a great solution, or they could help you 
see if you're making a bad choice. 

A good leader should be interested in the opinions of others.

Honesty.


Honesty is critical to sound leadership. 
A leader who is effective will need to be trustworthy as well. 

Being honest and trustworthy are 
important skills for any leader. 

When your colleagues see this in you, 
they'll become even more loyal. 
They'll have true respect in your leadership.


Roll Out.


If you are rolling out a new business process, 
train your employees effectively. 

The new business process might look 
all shiny on paper, but if your subordinates 
receive insufficient, or worse, no training, 
it will inevitably cost you money down the road. 

There are ways to make training relatively painless, so do your research.

Lead.


On most days, be the first in the office and the last out. 
This is not just about working the most hours. 
It's about giving your employees the perception of work ethic. 

If they see you working hard, 
they'll believe in you as a leader more. 

And with that comes real trust and a bump in productivity.


Trust.


Work on building trust with the people 
that work with you. 
People need to feel that they can trust their leader. 

This can motivate them to succeed 
and help build cooperation and 
understanding in the company. 

You should inspire others so that their trust in you 
can help tasks get completed properly.

Relax.


Build play time into work time. 
Not every moment of the day 
needs to be filled with productivity. 

Smart leadership will find ways for employees 
to let go every once in a while. 
It can be an outdoor activity or an indoor game room, 
or something else entirely. 

You'll see that your employees will respond positively.

Finally.


You must help others while upholding 
what is right and true. 

You will see a huge difference by using some of these points. 

Finally, remember if you remain humble, 
you will stay a great leader.



            Images courtesy of: http://www.freedigitalphotos.net/ 



As always I wish you success in all you do.


Malcolm


PS Please leave a comment below or ask a question.