Tuesday, 20 October 2015

Some Video Marketing Tips



Video marketing is emerging as one of the hottest tools 
used by businesses to increase sales and profits.

This article contains some video marketing advice 
that you can use to improve your business. 

If you implement these video marketing strategies 
you are sure to enjoy more success.

Why video?


Use video marketing if you want to stay 
connected to your audience. 

Request your viewers to send questions 
they may have concerning your products 
or general industry questions. 
Then, attempt to answer these questions 
as best as you can. 

If you need to generate some interest, 
consider giving people a chance to win 
a free product if they send you a question.




Method.


One good way to make a marketing video 
that gets attention is to show people 
how your product or service works. 

You can have a video along with 
the frequently asked questions 
section of your website. 

This may just help you get less people 
asking questions so you have more 
time to work on your Business.

Frequency.


Be regular and consistent with 
your video publishing. 

Make the effort to create videos 
on a regular basis for posting. 
Keep them simple, real and interesting. 

It can have a great impact on your 
business when customers see you 
regularly promoting your business. 
Getting your message out 
to your customers is the key to success.

Marketing.


When using videos to market your business, 
be sure to add a link to your website. 

If someone views your video and is 
interested in your company, 
more information will be just one click away. 

These links can be added either 
in the video description, 
or in a hovering caption added to your video. 

However, you do it, make sure that the link 
is easily visible and always kept up to date.



Making videos.


If you want to create videos of yourself 
talking to your audience, 
keep in mind that your appearance 
and diction are important. 

Take the time to look professional, 
pick the right clothes, 
they don’t have to be formal, just smart. 

Make sure the lighting works to your advantage 
and do not hesitate to do another take 
if you think it’s not right; 
however I have found that doing them just once 
is often best and comes over as more natural!

Finally.


As I mentioned earlier in this Blog, 
implementing an intelligent video 
marketing campaign is one of the most effective 
ways to improve your business 
and boost profits. 

By applying the advice in this Blog 
you should be able to dramatically 
increase sales. 

so, don't wait, get started today!





As always I wish you success in all you do.


Malcolm


PS Please leave a comment below or ask a question.



Wednesday, 7 October 2015

How to Boost Your Business with Social Media.




Social networking has many benefits that could help you 
boost your sales. 
The most popular of the social media sites 
have millions of people and businesses signed up, 
with more joining every day. 
Here are some helpful tips on how you can 
use social media to your advantage.

To start.

Create an open forum in which you allow customers
to be part of your creative process. 

You will be surprised at how well your customer base 
can help you brainstorm an idea, 
create the "blueprint", 
and lay out the best implementation of the idea. 

When you have this kind of input coming 
from your customers, it is safe to assume 
they will buy into you when you’re launched.

Be consistent.

Make consistent appearances 
on your social media site. 

Make sure that you write regularly, 
this will cause people to want to visit 
your page often so they can keep up 
to date with your posts. 

Make sure what you write about 
is relevant and factual. 
No one wants to read random 
information, it should pertain to your business.

Quality.

Develop quality content targeted 
for social media. 

If you are just haphazardly 
flinging words, advertising or any number 
of mundane snippets at your customers, 
then you are wasting your time 
and losing their business. 

Be as concerned about your social content 
offerings as you are for the content on your business site.


Pictures.

Try adding pictures to your social media site. 

People get a better understanding 
of a product when they can literally see it. 
And, when people understand your product or service, 
they are more likely to purchase it. 

You do not need to have too many pictures, 
just a few should do the job.

Find out.

To make sure your social marketing campaign 
is reaching your customers, 
find out where they congregate. 

Are many of them on Facebook 
or do they prefer Twitter? 
Depending on your niche, 
you might be better off looking 
at LinkedIn or even YouTube. 

Poll your customers and find out 
where they spend their internet hours. 
Pitch your efforts there.


Linking.

Try using linking applications 
on Twitter to post to your other 
social media profiles at the same time. 

These linking applications 
are a huge time saver. 
When you post a message on Twitter, 
it will automatically post the same message 
on your Facebook, YouTube, and Google+ profiles, 
so you don't have to sign into 
all of them to post the same content.

It’s worth it.

Social media marketing can help anyone. 
Whether you've just become a business owner 
or you're new to your site,
social media is a great tool to have. 

I hope these tips help you 
whether you are just starting 
or have been at it for a while 
and need a refresher. 
I’m sure you will see improved results.




                                    Images courtesy of: http://www.freedigitalphotos.net/ 

As always I wish you success in all you do.


Malcolm


PS Please leave a comment below or ask a question.