In my last Blog I spoke
about surviving in these difficult times and how it was important to plan ahead
for recovery whilst Taking Care of Business in the present! So here are some
more tips to try…
• Your customers buying patterns
• New technology
• Involve & invest
• Complacency
Customer buying patterns: Recent research suggests that customers are taking longer to make decisions and are testing the Market more than usual. If they are looking at more of your competitors make sure they know everything your Business offers, especially the "added value". If you understand this pattern you are more likely to be ahead in the game!
New technology: Don't be scared to try new ways of attracting business - Social networking, Blogs etc. are ways you might not naturally embrace but offer an alternative route to potential customers and, in these days of stringent accounting, they are cost effective alternatives that are worth trying!
Involve & Invest: Involve the whole Team, everyone is a marketer and publicist and no one has the prerogative on good ideas, so ask them!
Invest in Training, there are many grants available and lots of good offers at the moment, just as with advertising, so look around for what you want and go for it.
Complacency: Remember, no action is not an option! Challenge everything you do, and have always done, to see what needs to change! Complacency, and its twin procrastination, is the basis for trouble; there are many examples, remember Woolworths!
I wish you every success, more on this next time.
Malcolm
• Your customers buying patterns
• New technology
• Involve & invest
• Complacency
Customer buying patterns: Recent research suggests that customers are taking longer to make decisions and are testing the Market more than usual. If they are looking at more of your competitors make sure they know everything your Business offers, especially the "added value". If you understand this pattern you are more likely to be ahead in the game!
New technology: Don't be scared to try new ways of attracting business - Social networking, Blogs etc. are ways you might not naturally embrace but offer an alternative route to potential customers and, in these days of stringent accounting, they are cost effective alternatives that are worth trying!
Involve & Invest: Involve the whole Team, everyone is a marketer and publicist and no one has the prerogative on good ideas, so ask them!
Invest in Training, there are many grants available and lots of good offers at the moment, just as with advertising, so look around for what you want and go for it.
Complacency: Remember, no action is not an option! Challenge everything you do, and have always done, to see what needs to change! Complacency, and its twin procrastination, is the basis for trouble; there are many examples, remember Woolworths!
I wish you every success, more on this next time.
Malcolm
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