If, like me, you have recently set up a new Networking forum, or you're thinking of beginning a group, you will appreciate there are problems and pitfalls! So I thought I would share a template I use.
Objective What are your personal objectives? To increase your profile, get noticed or simply altruistic.
Purpose Decide on the purpose Referrals, communication, training etc.
Target Members Who to target? Members of your network, clients, prospects, new contacts.
USP What differentiates you? The members, food, agenda, venue.
Hurdles / Barriers Are there barriers to entry: SMEs, large companies, self-employed, singletons etc.
Value Added What will they place emphasis on? Quality of presentations, referrals, membership.
Name / logo Explains the group. Not just "ABC Networking"!
Meeting place Decide on a central location or a "special" venue. Do market research and choose depending on numbers
Meeting time Research the best times. Early, lunch, evening or variable.
Meeting regularity What frequency will get most ROI? Weekly, fortnightly or monthly.
Structure Informal or formal format? Set a format and ask for feedback and adjust accordingly.
Benefits What's in it for them? Prospects, clients, community, Business Community, Training, Face 2 Face, problem resolution.
Mission A phase to capture the need. Try to encapsulate the essence of the group succinctly.
Numbers What is a good number? Be realistic, and build on it.
Meeting content Decide on a meeting format Informal, training, network, seminar.
Marketing To be done in - house or external? Maybe in-house initially then sponsored?
Revenue/Costs What will I charge? Compare with other local groups & ensure to cover costs!
KPI How will you measure success? Set targets and get regular feedback
The main thing is to allow plenty of time, be realistic and not be put off, as there will be set backs, but keep going!
I hope this is helpful and let me know of your successes and experiences!
Malcolm
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