Are you or your company
lagging behind the competition?
Are
they using social media to its fullest extent?
Do you need to catch up and
overtake them?
If so, this article will help you with tips
on the many
strategies you can implement
and use for your Facebook marketing
to make you
and your company come out on top.
Photos
When you use Facebook for marketing purposes,
you must have
a page that stands apart from the crowd.
Put up clear visuals and add some colour.
People are much more drawn to decorative
pages than plain ones.
When thinking of information to share
with your followers on
Facebook,
try to keep them relevant to what is
going on with your business.
If
your company sells auto parts,
you should make posts about auto parts.
Posting
photos of cats or other irrelevant topics
is the quickest way to get people
unfollow your page!
Videos
If you have nothing valuable to say
to your audience, do not
say anything!
People do not want to visit your page
and be treated to information
that
is useless and/or dated.
If you do not have anything relevant
and unique
to talk about,
try sharing links or videos that are relevant
to what you do.
Use Facebook to share links to your site.
You should try
writing weekly articles
or launching a video blog
so you can create more
content
on a regular basis.
Your audience will subscribe to your
updates on
Facebook if you create
quality content.
Make sure you mention your
Facebook
campaign in your articles or videos.
Audience
Consider surfing Facebook as
your company instead of
yourself.
When you're on your page, you have the opportunity
to check out
Facebook as the page itself.
Do this and like pages which you think have
a
similar fan base, and then
comment on those pages as well
to get your name out
to an expanded audience.
Consider using Facebook advertising.
By paying for Facebook
ads,
you can reach a larger audience
by targeting specific demographics.
This
can get your Facebook page
a lot of attention, and that's important.
Try it out
for a while and then cancel
it if it does not seem to be working.
Success
Facebook marketing works best with a defined purpose.
Figure
out the purpose of your business's
Facebook page, and develop a strategy
which
is built around that purpose,
and design goals that are in line with that
purpose.
Aligning your Facebook marketing tactics
to a single defined goal
makes success
easier to reach and easier to measure.
Make your Facebook page consistent
with your other media.
As
with any kind of marketing,
individual efforts rarely pay off.
Try to integrate
your marketing as much
as you can.
Try to make the look and feel,
the messaging,
etc. consistent
across all platforms that you use.
For instance, your email
newsletters,
Twitter feed, website, and Facebook page
should all be similar to
each other.
This can boost the success of your campaign.
When it comes to business,
you always have to stay above
those
you compete against.
You have to work hard to figure out
what you can do
to better their strategies.
I trust this article has given you a start,
so keep learning
and reading
to ensure you stay at the front
of the pack for good.
As always I wish
you success in all you do.
Malcolm
PS Please
leave a comment below or ask a question.
Great blog post Malcolm thanks for sharing :) Facebook marketing can be a very powerful way to share your interesting content 👍
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