If you have any kind of online presence,
you must be
concerned about your
reputation on the Internet.
Things people say on the Net
can make you or break you
whether they are true or not.
Fortunately, there are
some precautions
you can take to protect yourself.
Keep reading to find out
what they are.
Manage
The best way to manage your reputation
is simply to provide
great customer service
to everyone that you deal with.
When everyone is happy,
they only say positive things
or just nothing at all.
Word of mouth is the most
powerful advertising
because it is free and unstoppable.
Make sure no one ever
has a reason to
bad mouth you in the first place.
Learn
Social media can be a friend or enemy of your business.
You
need to learn how to use it to your advantage.
Create your own pages on sites
like
Facebook and Twitter.
Address the concerns of customers
calmly and do what
you can
to make them happy.
This will benefit your business immensely.
Care
Try to follow up with your customers
soon after they make
purchases.
This will make it more likely that
they will express concerns with
you
rather than sharing them all over the Internet.
You can use this as an
opportunity
to resolve the issue before it gets out of hand.
Foresee
You should place a complaint form
on your site and encourage
customers
to use them if they are not happy
with your products and services.
This will give them the idea that
it is best to talk things out with you
instead of leaving negative feedback
all over the Web.
Make sure that you try
your best to address
all of the issues that are presented to you.
Realistic
If a customer leaves you a bad review,
do not leave a
negative rebuttal.
This will only make you come across
as being arrogant and
hard to get along with.
While you should address any parts
of the review that
were untrue,
you should do it in a non-combative manner.
Circumspect
Make sure that your personal social networking
pages are
completely private
to everyone except your friends.
While this may seem like
you are
being irrationally mysterious,
the result will be negative people
having less of your information
to run with.
Business pages should always be
available to everyone that wants to take a look.
Finally
Now hopefully, you can see why your
online reputation is so important.
Don't let what others do affect
the success
of your business.
Take notice of the advice
you've just been given.
Make sure
that your online reputation
stays intact for now and for years to come.
As always I wish
you success in all you do.
Malcolm
PS Please
leave a comment below or ask a question.
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