Monday, 20 May 2013

Attracting Customers...



Try some of these ideas, adapted from Nigel Temple of the Marketing Compass, to attract more customers to your Business:

  1. Advocates: people who will recommend you.

  1. Articles / Blogs: write a useful article or Blog regularly.

  1. Benefits: tell people what you & your Business can do for them.

  1. Booklets: you are an expert on your business so write about it!

  1. Brand: your Brand is your values, what you stand for.

  1. Business card: you have one of course?!

  1. Case Studies: show examples of your successes.

  1. Copy: marketing words, write to sell, so make them compelling.

  1. Cross selling: tell customers about what else you offer.

  1. Customer service: under promise and over deliver.

If you just try one of these ideas it will help you gain and retain customers!
More next time!

Malcolm 


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