Continuing our series on attracting Customers...
Networking: The
single most effective method of getting in front of potential clients and
impressing them! So join a group(s) and turn up regularly as it takes time to
build trust and, as we know, all business is based on trust! See earlier Blogs on Networking.
Newsletters: keep
in people’s minds by sending out a regular Newsletter; it works!
Offers: Have
regular time limited offers to
attract attention.
PDF Brochures: A
good way to get over your message and, ensuring it is not altered; they should
be available to download from your site.
Photographs: A
picture is a very effective way to show your staff, products or happy customers
etc.
Manners: being
polite costs nothing and can do a great deal of good for your Company image!
Make sure all staff are “singing off the same hymn
sheet” and there is a Company style.
Postcards: These
are a good and colourful way to keep in touch, say “Thank you” or provide
information.
Posters: A great
way to advertise! Give them to Customers to display. Some good ideas here: http://www.businessballs.com/freeonlineresources.htm
Do try at least one
of these ideas and it should help you gain and retain customers!
More next time!
More next time!
Malcolm
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